The Magic of Thinking Big

David Schwartz tells us that we need to upgrade our thinking in order to upgrade our life. Before we can achieve BIG things, we have to think BIG things. In his eyes success has very little to do with intelligence, having rich parents, being lucky, or whatever. He claims that SUCCESS is determined not so much by the size of one’s brain as it is by the size of one’s thinking. He offers countless strategies to help us UPGRADE our thinking and become more successful in everything we do.

Lesson #1: Believe You Can Succeed And You Will

Belief, the “I-am-positive-I-can” attitude, generates the power, skill, and energy needed to do. When you believe I-can-do-it, the how-to-do-it develops. The how-to-do-it always comes to the person who believes he can do it. Belief, strong belief, triggers the mind to figuring ways and means and how-to. Belief.

The “I-am-positive-I-can” attitude, is POWERFUL. He tells us that if we believe we can succeed, then we will succeed.

Lesson #2: Cure Yourself Of Excusitis, The Failure Disease

You will find that the more successful the individual, the less inclined he is to make excuses. But the fellow who has gone nowhere and has no plans for getting anywhere always has a bookful of reasons to explain why. Persons with mediocre accomplishments are quick to explain why they haven’t, why they don’t, why they can’t, and why they aren’t.

Lesson #3: Don’t Sell Yourself Short

Many people think they can’t do this and can’t do that. They see themselves as smaller than they are. They have too low self-esteem, or as Schwartz put it:  Suffer from self-deprecation.

I’m sure you know a few people smarter, more qualified, or even better at the job. So why are they in a higher position? Simple- It’s because they think more highly of themselves. That’s all it is! They think more highly of themselves. They have more self-belief, more self-esteem, a better self-image, whatever you want to call it. They think they can do the job.

Lesson #4: Use Big, Bright, Cheerful, And Positive Words​

Third, I use positive words when I’m talking with or about other people. I try to create pleasant pictures about other people. I often use phrases like “He’s an absolute LEGEND!” “Such a GREAT lad!” “She’s super FUN!”… And by the way I also use these phrases if I speak about the person I’m talking with. “Man, you’re really AMAZING at this!” “Wow, you’re … is GREAT!” “I can really learn a lot from how you do that!” These positive words create positive emotions in both my and my friend’s brain.

Lesson #5: Look Important – It Helps You Think Important

Rule: Remember your appearance “talks.” Be sure it says positive things about you. Never leave home without feeling certain you look like the kind of person you want to be.

The well-dressed person’s appearance says positive things. It tells people, “Here is an important person: intelligent, prosperous, and dependable. This man can be looked up to, admired, trusted, He respects himself.

Lesson #6: Build A Sell-Yourself-On-Yourself Commercial

One way to do it is through our self-talk…Practice uplifting self-praise. Don’t practice belittling self-punishment. So, how do YOU talk to yourself? Are you building yourself up? Making yourself stronger? And more confident? Telling yourself that you’re a badass? That you’ll achieve GREAT things in life? That you’re destined for GREATNESS?

Lesson #7: Ask Yourself: “Is This The Way An Important Person Thinks?

Upgrade your thinking. Think like important people think. Upgrading your thinking upgrades your actions and this produces success. Ask yourself: “Is this the way an important person thinks?”


Spend more time with POSITIVE, EXCITED, AMBITIOUS, INSPIRING, and SUCCESSFUL people. Read biographies of highly successful and inspiring people. Read books on positive psychology, wealth attraction, personal development, etc. Do WHATEVER IT TAKES to make your environment as positive, inspiring, and success-creating as possible.

Lesson #8: Use Goals to Help You Grow

Nothing happens; no forward steps are taken until a goal is established. Without goals individuals just wander through life. They stumble along, never knowing where they are going, so they never get anywhere.

Goals are as essential to success as air is to life. No one ever stumbles into success without a goal. No one ever lives without air. Get a clear fix on where you want to go. NOTHING HAPPENS until a goal is established. Without goals you’re leaving your life to chance.

Lesson #9:  How to think Like A Leader

Trade minds with the people you want to influence. Think progress, believe in progress, push for progress. Take time out for confer with yourself.

Leadership Rule Number 1: Trade minds with the people you want to influence.

To get others to do what you want them to do you must see things through their eyes. When you trade minds, the secret of how to influence other people effectively shows up. A very successful salesman friend told me he spends a lot of time anticipating how prospects will react to his presentation before he gives it.

Leadership Rule Number 2:  Think progress, believe progress in progress, push for progress.

There are two special things you can do to develop your progressive outlook:

1-Think Improvement in everything you do.

2-Think high standards in everything you do.

Leadership Rule Number 3:  Take time out to confer with yourself and tap your supreme thinking power.

Perhaps early in the morning before anyone else is stirring about world be best for you. Or perhaps late in the evening would be a better time. The important thing is to select a time when your mind is fresh and when you can be free from distractions.


The Magic of Thinking Big is all about upgrading your thinking. Think BIG to live BIG. Think and believe you can succeed and you will. Positive belief will get you all of the ENERGY, POWER, and SKILLS needed to succeed. Think and believe you can’t succeed and you won’t. Negative belief will get you negative power, doubts, excuses, and reasons why you won’t succeed.

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