The 10X Rule

The 10X Rule

Grant Cardone 12 mins read Self Improvement

10X? What is 10X? What is 10X Rule? Is this to do with 10X Growth or 10X Success, or 10X Hard Work? You will get all your answers in this book, “10X Rule,” written by “Grant Cardone,” which teaches about the essential rule of success. The 10X Rule outlined in this book states that; 1st – You should set goals ten times bigger than what you believe today. 2nd – You must work ten times more than required to achieve your goal. 

The biggest mistake most people make is not setting their goals correctly. And that’s why they don’t try hard to get it; in the end, they can’t get what they want. So in this book, we will learn how to dream ten big dreams with our thinking and achieve them by working ten times more than what is needed for them.

What is the 10X Rule? 

Looking at the cupboard of an ordinary bookstore, you are most likely to love books that promise to lead you to a successful life. But out of so many options, knowing which is the best can be challenging. So before you switch to any other formula, think about the 10X formula – it is the surest way to achieve success.

This 10X rule rests on the knowledge that success requires thinking bigger and putting more effort than you think you can. This method also works in business; business success comes only when you try ten times more than competitors.

So, if you want to sell something and think that making ten phone calls a day will help you, you should aim to make 100 phone calls a day and try your best to make 100 calls. Similarly, to achieve the goals you want in different areas of your life, work ten times more than what is required; by doing this, you will achieve them quickly.  

Why is 10X necessary?

You may face many challenges and difficulties on the path to success. So to tackle these challenges, always keep your goal 10 times bigger to make sure that you work ten times harder than what you need to do to achieve your goal.

And even if sometimes you fail to achieve your goal, then never blame it on the external situation, which means a bad market, bad economy, or any external thing to the plan. Instead, think that you have not been trying as hard as you need to. And work ten times harder. 

What is success?

We have seen many times in history that only making good stuff is not the reason for a company’s success. Instead, in reality, success comes from having the right attitude, thinking, and facing unknown challenges. This is why the 10X rule book also talks about facing unknown challenges. 

By aiming as high as the 10X rule states, you will work harder to overcome any obstacles that come your way. Imagine that when most people want to sell only 10,000 items, you aim to sell one lakh items in your line. Keeping this many goals means that when you get a lot of orders, you will succeed there, and in such a situation, you will be successful by completing your target, but even if some work is done, then even more than others. You will be successful, And in this way, you will be successful in every situation. 

Success is your responsibility – Your responsibility is to do your best for yourself, your family, your company, and the world around you. You must achieve immense success in life and everything necessary for the world, your family, and yourself.


So don’t keep yourself under the deception that successful people succeed only based on their luck. Instead, success depends on hard work and the right actions.

There Is No Short Road To Success

The 10X Rule Book provides some self-explanatory instructions for success. First, people understand that success is only for others, not for them. It is also imperative to clear this illusion and remember that there is no limit to winning. And secondly, it is not necessary that if a person is successful in the work, then you will be in the same way, maybe you will get immense success by your continuous hard work, so instead of falling into any shortcut, work hard and wisely. Concentrate on working.  

Apart from this, anyone with a ten-times mindset can achieve success, and it is not that Who should attain success at someone else’s cost. For example, if you successfully bring a better cell phone to market, you have made a good contribution offer that will benefit everyone. Even if other people in business look at it with jealousy, they will still learn something from your contribution and attitude to achieve their success.

10X rule book

Believe that you’re in control of everything – To be successful, you have to take responsibility for every little and big thing in your life, even if it’s not your fault. If you want to be successful, you must give up the habit of making excuses and procrastinating. Successful people misunderstand the accusation game, that is, the habit of blaming others. To reach where you want to get in your life, you have to accept that you and you are responsible for everything that happens in your life.

And also the responsibility of making it better. So focus on your karma to step back from the responsibility.  

4 Degrees of Success

Success Have you heard of the 4 Degrees of Success? If not, then let’s know about it:

This is a straightforward idea that if you are faced with a situation, you can react in one of the four ways to deal with it.

  1. The first way is you either do nothing,
  2. Go back,
  3. Normal work,
  4. or work to fix it in a big.

Way and the last of these four is the key to success. To see this fact in reality, watch the kids. Whenever they face a challenge, they put in whatever they have; They do not stop to calculate or save their abilities, so they are happy in any case. And successful people also adopt this habit, so they are successful.

So instead of book-keeping how long it will take you to complete a task, make it a habit to work on a large scale.

For example, if you have to sell any of your goods to an official in the market, try to persuade the officer in every way instead of judging your hard work. Do as much research as you can or put as much effort as possible, but Don’t give up until it’s sold out.

Being Average and Planning for It is a Failed Way

10X rule book in hindi

It is average in the world. Imagine how many people aim to be middle class. To be moderate means to think about today and tomorrow, not thinking about the future. The danger is that the average can turn into a mediocre job in a short amount of time.

The financial crisis of 2008 is proof that it affected the middle class very much and brought them to the edge of poverty.

It is proved here that aiming to be average is not enough. So think about what average means to you and make your goal 10 times bigger accordingly – by doing this, you will be successful for many years. Will remain

What does the 10 X target say?


This means that you should aim very high beyond your miraculous dreams. It might seem silly today, but when you set a tiny goal, you remain disappointed even after achieving it, and if you miss attaining that goal, you feel defeated. Huh. And it’s better to fail to accomplish bigger goals than to achieve goals out of the ordinary.

For example, if your goal is to become a writer, then your goal should not be to write a short story of 2 pages but a novel. Because even if you fulfill the purpose of writing your short story, you will not consider yourself a writer. And after writing a successful book, there is a 90% chance that you will become a successful writer.  

Passion is not a disease but a gift. 

To reach success and overcome challenges, you must have passion for your goals; You must let them dominate your thoughts and make them your objective.

This is another area where children can be a good source of inspiration for us. Whenever children face something new, they put their whole life into doing that exciting work. You, too, have to do the same to be successful. When others see how serious you are about your goal, they will follow you after seeing your wildest dreams.

But if you fail to show seriousness towards your goals, people will hardly believe in you and your goals. That’s why being passionate about your plan is an essential quality, but it is equally necessary to avoid despair from failures and stay away from the excuses of failure. That is to say, you should have a passion for doing just the right thing.

Fear is a sign. 

If you are afraid while doing something big, then your fear is a sign that you are on the right path and moving in the right direction. On the other hand, if there is no fear in you, it means that either your goal is too small or you are driving on the wrong path. And remember that most of the time, the things you never fear happen.

Don’t look at your fear as an excuse or a sign to hold back, but as a green signal to move on. Most unsuccessful people stop moving forward because of their fear. But to be successful, you also have to do what others refuse to do.

Myth of Time Management 

To be successful, you need to control your time and emotions. Unfortunately, time is limited, so people worry a lot about time management.

Whatever the case, the question here is not whether you can choose between time management and emotional control, but which one you should encourage the mindset that makes everything possible and getting what you want to achieve. 

The only way here is to think about how you can try to accomplish more work in less time. Keep a close eye on your time, work hard and use your time efficiently and wisely.

To understand this, let us consider the author’s life a good example. After the birth of his daughter, he started getting up an hour earlier than his fixed time so that he could spend more time with his daughter and his wife could take a rest. Yet, despite all this, he worked as much as he used to.

So in this way, he started spending quality time with his family and work, which is the dream of many of us. Therefore, manage time wisely to work towards your goal and spend time with your loved ones.  

Avoid These Mistakes When Making Goals 

The biggest mistake many people make in life is not setting goals properly. So in such a situation, the 10X rule makes you feel like thinking about how you will achieve great success at the level of trying in the beginning, do that according to it, and start with what you can do from now on, think about that, and so on. Keep going one by one.  

Why do you keep working once you have achieved good financial success? Because you can be happy accomplishing things, you should keep your goal not just to earn money but to add some value to people’s lives through your work.  

In your fix time, do only the fix work with full attention if you are working, then only during work and family time only family and nothing else.  

Criticism is a sign of success. 

Whenever you are criticized for your work, understand that people start paying attention to your work, and you are on the right path to success. Because without criticism, there is no way to be successful. No matter what you do in life, you will have to face criticism.

So always remember that customer feedback is precious, even if harmful, because it shows how you can improve.

And take this lesson and adopt that to achieve success in life, one needs to focus on it and avoid doing everything other than talking about the people who contribute to it. 

Customer satisfaction is the wrong goal. 

The only thing you don’t have to do to be successful is that you don’t have to follow in the footsteps of people who adopt the goals imposed on them by social trends, which might be vital to them. Don’t be  

Take, for example, the idea of ​​customer satisfaction. Even though people are constantly told that customers are significant, most companies are such that they do not have many customers in the beginning. That’s why their first goal should be to make more and more customers, because if there are more customers, then you will also be able to earn good money and satisfy them through exemplary service.  

Not only this, but with the 10X mindset, you don’t need to live with a low customer satisfaction rate because working with this mindset will always make you live up to the expectations of the people. And family, you’ll be able to channel your energy into finding new customers. 

And it is also a fact that big companies like Google and Apple pay more attention to customer satisfaction than customer satisfaction. Because they know that the more people talk about their brand, the more successful they will be.

Don’t make Excuses. 

Excuses are never the real reason behind not being able to do anything. You make excuses to make yourself feel a little more comfortable. But by making excuses, you cannot change your situation, but only by facing the actual problem can you move forward.  

And remember, excuses are for people who don’t take responsibility for their lives. But successful people never make excuses because they know their success and failure depend on them. That’s why excuses are the main factor determining whether you will succeed in your life.

Success & Failure – The difference between successful and unsuccessful people is that successful people have different thinking, behavior, and attitude toward looking at problems than most people, and successful people also have different thinking about money. Success is no different from any other ability. If you repeat the mindset and actions of successful people, you can also become successful. And remember that success is not what you get by luck; success is what you get by your hard work.

That’s why the simple lesson is that we should learn from the people who have achieved the success we want and adopt their habits in life to be successful.  

Keep Moving Forward 

To live by the 10X rule means to keep pushing yourself always. Ultimately the road to success goes along with the development of yourself and your belongings, and it is always better to fail than to back down. So to achieve your goals, you have to divert your attention from external distractions and keep moving towards achieving the goals that you want to achieve.

For example, if you started your YouTube by putting 1 video every week, then improving it over time by giving good quality and informative videos every five then four days and uploading more and more videos like this in working time. So keep doing your work while doing it.  

Do not let the fire inside you – 10X after working and moving on, never let the fire inside you go out, and always keep adding fuel of enthusiasm to it. Newton’s law of motion states, “a moving object is always in motion.” That’s why you never stop after achieving one success; instead, set bigger goals to achieve more considerable success. 

Because success requires constant effort and attention, always keep moving forward. 

Always think, “how will it be done”?

Anyone who has ever played a card game knows it is risky to put everything at stake. If you win, you can take home a lot, but if you lose, you will lose everything. It is a good thing that, according to this rule, investing everything in life for success is a little less risky. The betting approach in the 10X Rule means investing your strengths, abilities, and plans to reach your goals.

First, to achieve your big goals, break them into small parts and then put your all into achieving them.  

Putting your life also means you think differently to solve your problems on the way to success. Because when you set high goals, then you will have to face many issues in it. And such serious problems often crush those who do not try to find solutions to those problems. So you have to face those problems wisely by using your last strength drop. Whatever you do to win, don’t follow in the footsteps of the losers. And always think about this and how to plan for this thing can be successful.  

Break the middle-class thinking. 

As we have already discussed, the middle-class mentality is such that people only worry about their present and don’t care about their future. The middle class is not a section of society but a mentality. Even a millionaire person can have the thinking of the middle class, and so can a human being. But the real difference lies in the life that comes from this mindset. On one side, the middle-class struggles for money throughout life, and the same triumphant achieves happiness and extra success with money. Therefore, by eliminating middle-class thinking, keep thinking successful.

Build your name recognition. 

One thing that is very important to keep in mind is the recognition of your name. Therefore, you should consider your name your most valuable asset and take it seriously regarding what you are known for.

For example, when people think of mp3, they think of Apple; when they think of any taxi service, they think of Ola or Uber. So do what these successful companies have done and the services you want to provide, promote them with complete confidence, and always keep your quality reasonable. Once you have established your niche in the market, get ready to work. List your goals, make a written plan of what you want to do next, and put your all into achieving what you have at that time.

Essentials things and lessons. 

  • The 10X Rule is based on the knowledge that it takes more effort than you think to succeed.
  • The 10X Rule is a weapon that allows you to advance your capabilities to achieve everything you want.
  • Success is not what you get by luck; success is what you get by your hard work.
  • You must have passion for your goals to overcome challenges; let them dominate your thoughts and make them your objective.
  • To achieve your goal, you have to divert your attention from external distractions and keep moving towards achieving the goals that you want to achieve.
  • You should focus more on increasing the customer rather than customer satisfaction.


So friends, these are the lessons and information about the principles of success. I hope you have learned many important things for success. Now adopt them in your life and move forward towards success.  

Thank you

Buy original book now: 10X Rule

443 thoughts on “The 10X Rule”

  1. Amazing summary Amit bhai. Yeh book one of my favorite book hai jaab bhi eski summary read yaan sunta hu toh battery bhut zadda charge ho jatti hai and i feel I can do or achieve anything in life. Thank You Thank you Thank you ??

  2. Thank You for this Summary ❤️?? Sir
    Day -24 have done ?☺️
    Wonderful learnings.:–
    1. Criticism is success.
    2. Don’t make excuses.
    3.People worry about the time management ☺️??

  3. 1. Have a can-do attitude (solutions, positive, belief, actions)
    2. Believe that I will figure it out (either you or find someone else)
    3. Focus on opportunities (problems solved = good)
    4. Love challenges (success begets more success, fuel, stimulation)
    5. Seek to solve problems (bigger the better)
    6. Persist until successful (important, develop, what are you made of?)
    7. Take risk (put something on the line, gamble, criticised, don’t play safe)
    8. Be unreasonable (act without reason, not agreed upon realities)
    9. Be dangerous (being safe is dangerous, massive action is needed)
    10. Create wealth (money is abundant, create products, services, solutions)
    11. Readily take action (rarely do nothing, consistent high levels of action)
    12. Always say yes (> possibilities, positive, never say no unless I have to)
    13. Habitually commit (put it on the line, all in, don’t try – do)
    14. Go all the way (no half measures, rewards success, don’t be reasonable)
    15. Focus on now (don’t put off, immediate, momentum, confidence)
    16. Be courageous (don’t give into your fears, everyone has them)
    17. Embrace change (what is coming next, advantage, adapt)
    18. Determined to make the right choice (work hard but work smart)
    19. Break traditional ideas (Google, don’t follow – create, forward thinking)
    20. Be goal oriented (target – not problem, your personal goals, write down)
    21. Be on a mission (think big, be on a mission, zealous, change world)
    22. Have a high level of motivation (enthusiasm, purpose, mission, drive)
    23. Be interested in results (not time, results are all that matter)
    24. Big goals, big dreams (not realistic, out of reach, spread yourself, radical)
    25. Create your own reality (produce your dream, create what you want)
    26. Commit first figure out later (don’t pass opportunity, be scared, push)
    27. Be highly ethical (everything within your power to succeed)
    28. Be interested in the group (you will be dragged down, self-serving)
    29. Be dedicated to continuous learning (Top CEOs read 60 books a year, the average employee reads 1. That’s why their income is 319x the average employee).
    30. Be uncomfortable (willing, discomfort is an indicator of progress)
    31. Reach up in relationships (smarter, creative people, more to share)
    32. Be disciplined (constructive habits, form habits, part of you)

  4. Day 24
    February 24,2023
    The 10X Rules
    10 time bigger things and action.
    What is rules?
    Lead you to success life.?
    Success required thinking bigger and putting more effort than you think .
    Be it in any field.
    If you want to sell a product and think that making 10 phone call a day will help you.then you should make 100 phone call every day.try to best for it.
    10time More smart work.
    Why 10x important?
    Deal with these challenges , always keep your goal 10 time bigger.10 time harder than you need to put in efforts to achieve your goal.
    If failure to achieve goal , never blaming out side circumstances..which means bad market, economy,.. think that you have not been trying hard enough that you need to.
    What is success?
    Sucess come from having right attitude, point of view, thinking and facing unknown will work harder to overcome any obstacle that comes your way.
    Success is your duty:
    For your self, campny, .it is your responsibility to do as best you achieve immense success in life,and get everything you hard and success.
    Success has no shortcuts:
    Book provides some clear guidelines for success.falling for any short cut, focus on work hard and smart.and 10x mindset can achieve success.
    As if you are in control of everything..
    You have to take responsibility for ever little and big things in you have to give up the habit of making excuses and procrastination.reach in your life.accept everything.
    4 Degree of success:
    You do nothing.
    Can take a step back
    Normal action
    Action to fix it on a very large scale.
    Take massive action.towards task.
    Staying average & planning it is a failure formula:
    Extraordinary less . average is in short period of time.
    What do the 10x goals say?:
    Real goal to bigger goal.
    You should aim very high which is beyond your miracle dream.if you goal write then your goal to noval.
    Passion is not a disease but a gift:
    To reach success and overcome challenges ,you must have passion for your goals,
    Dominate your thoughts and make them your mission.
    Passionate about your goal is very important quality.important to avoid for failure and stay away from excuse of failure.
    Fear is indicator:
    Your fear is a sign that you are on the right path and moving it.fear see as green signal of go ahead.
    Time management:
    Very important for control your time and encourage such a mindset that makes everything possible.accomplish more in less hard and efficiently and wisely.

    Avoid these mistake during goal setting:
    Fincial success. With add value to it.
    10xrules has 2 part extra effort and big goals:
    Set big goal your self.and efforts for it 10times.
    People star paying attention to you work.without criticism no clear way to succeed.
    Customer feedback very important.
    Customer satisfaction is the wrong target:
    Campny main goal find more customers.. Google and Apple only see more customers focus.
    It’s not real reason behind to do anything.never change situation.
    Success and failure:

    1. Think 10X than your goal and do 10X than required hardwork.
    2. Learn to take responsibility.
    3. Never think average, if you think big you will achieve big.
    4. Don’t give excuses.
    5. Think about solving problems.

  6. “सफलता वो नही हो हमे किस्मत से मिलती है बल्कि सफलता वो है जो हमे मेहनत से मिलती है”
    Thank you sir ❤️

  7. Book_ 10* rule
    Dream big . Work 10 times more than what is required. Take responsibility, don’t make excuses. Nice experience ?


Leave a Comment