Crush It

Today we will learn from the book “Crush It” by Gary Vaynerchuk. Gary is an entrepreneur; not only has he written four incredibly successful best-sellers, but he also is the co-founder and CEO of Vaynermedia. In addition, he runs a podcast and is increasingly sought-after for public speaking. His history in e-commerce and online marketing focuses on the internet, social media, and the ever-changing digital world .

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. Now is the ideal time to cash in on your passion; Gary Vaynerchuk shows you how to use the power of the internet to turn your real interests into real businesses in his hit book; Crush It.

Crush it by Gary Vaynerchuk is a great read for anyone who wants to make their passion their job. Vaynerchuck talks about making your dreams a reality and that it’s possible to wake up every day and work on something you love. This book is ideal for anyone wanting to take full advantage of the internet as a platform for building a business and pursuing their passions .

Vaynerchuck concludes with a brief step-by-step guide to building your brand and making your passion your career.

Chapter 1. Passion and success

Vaynerchuk identifies here 3 ‘golden rules:

1. Love your family

2. Work super hard

3. Live your passion

It’s not about the monetary value or the size of the business; true success steps from happiness, and for him to be happy, he has to follow the three golden rules. Gary explains that if you don’t love what you do, you are just another follower, another worker, another person in the business world. It’s finding something you are passionate about, something you are willing to live and breathe, the thing that makes you jump out of bed in the morning that will set you apart from the rest and guarantee success.

” The internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their brand .”

Chapter 2. Personal Brand

As far as Vaynerchuk is concerned, your brand is the starting point. After that, you can start monetizing your passion with a creative and compelling personal brand.

You want your followers to know you. So it’s important to establish something that set’s you apart from the crowd, from the others who are potentially selling similar products/services/content. Gary says you need to use your brand to keep your customers coming back for more .

Vaynerchuk mentions that it is essential to establish how you will market yourself; you need to consider yourself. For example, someone shy and reserved may not seem relatable on video or podcasts, but they might be able to come across well in writing blogs. Determine which channel suits you best .

Chapter 3. Create great content

” To everyone freaking out because they fear the noise and distraction of all the additional content on the internet, you can relax. Quality is a tremendous filter. The cream always rises, my friends, no matter how many cups of coffee you pour.”

Vaynerchuck emphasizes the importance of simply talking about what you love, your passions. Whatever platform it is, if you talk about something you are passionate about, you will be relatable, come across as authentic, and people will feel a connection to you.

The two critical components of using your brand to create a business in the social marketing world are; product and content. One without the other will never work .

Chapter 4. Content

This is what you put out into the world via social media. This is what Vaynerchuk emphasizes talking about your passion – you have to talk about it and express your passion and love for it on your social media platforms. Then, bring people in who share your passion .

Vaynerchuk believes that stories are an excellent platform for communicating your content, and telling relatable, enjoyable stories.” ask yourself: “Is marketing/tech/ hockey my greatest passion?” And “can I be the best blogger about this subject?”. The answers should both be ‘yes.’

The scale to which you can monetize your passion will be affected by numerous things; your market, the size of your niche, and most importantly, what sets you apart from the other players.” know yourself. Choose the suitable medium, choose the right topic, create excellent content, and you can make a lot of money being happy .”

Chapter 5. Choose your platform

Vaynerchuk has a real passion for Twitter; in particular, he recommends that you check out Chris brogan’s ’50 ideas on using Twitter for business. If someone re-tweets you, they send the world a message that they think you are worth paying attention to.

” the best business tweet of all time: “what can I do for you?”. You’ll be amazed at the response you get. You’re in business to serve your community. So don’t ever forget it .” 

Chapter 6. Be real

Vaynerchuk emphasizes three fundamental values when it comes to portraying yourself online and being real:

● Authenticity – This means that every decision you make, and everything you put out on social media, needs to reflect your business and be true to yourself.

● Hustle – essentially, if you’re willing to work longer and harder than the others, you’ll come out on top.

● Patience – it’s going to take time, be patient. It won’t happen overnight.

” You have to live your passion. Think of building a business as a marathon, not a sprint. You must love what you do, as it’s the only way to keep going. And even if you fail, you won’t have any regrets because you were doing what you loved .” 

Chapter 7. Create community

Part of being authentic is creating a community that supports and gets you. Building a congregation will take a lot of work, as Vaynerchuk says; “that’s where the bulk of your hustle is going to go, and where the bulk of your success will be determined .”

A few ways Vaynerchuk suggests you start building your community are;

1. Comment on other people’s blogs
2. Comment back to people who reply to you
3. Get the conversation going
4. Link back to your content whenever you can
5. Have a quality conversation
6. Have quality and relevant content

” It’s the quality of the conversation and community that matters most. Not the numbers “.

Chapter 8. More than just money

Vaynerchuk pushes the idea that you must follow your passion, not money. This is where people will trip up time and time again. Make sure that what you do is something you love, then ask yourself if it will make you money and, more importantly, whether you will be proud of how you made that money .

It’s important to realize just how unforgiving the internet can be; everything you post on social media or the internet generally goes directly to the public, opening yourself up to scrutiny. So always take care when you interact with people; you never know how they will respond. Your intentions may always be good, but it’s easy to misinterpret .

When making big business decisions, always think it through. Never make hasty decisions you may regret. Always look at the ‘big picture.” Suppose there’s any message I want you to take away. In that case, financial, personal, and professional success lies above all in loving your family, working hard, and living your passion .”

Chapter 9. Gary’s steps to building your brand:

1. Establish what your passion is.

2. Establish enough blog/video/podcast content, have over 50 topics up your sleeve.

3. Make sure you can articulate your passion and talk about it better than anyone else doing the same thing.

4. You need to name your brand, whether you broadcast that name or not.

5. Buy your domain name.

6. Decide on what platform your voice is best for; video, audio, or the written word.

7. Start a blog.

8. Have someone help you with the design.

9. Ensure that there is somewhere that people can contact you and invite you to do business with them

10. Set up a Facebook fan page.

11. Identify what platforms you will broadcast your content on. Always choose Twitter and Facebook; the rest is up to you.

12. Post a lot.

13. Work on your community building, leave blog comments and participate in forums.

14. Search Twitter for users talking about your topic; reach out to them and create conversation.

15. Similarly, find blogs relevant to your topic. Create more community.

16. Find all the relevant Facebook pages and groups. Join them all.

17. Once your community has been established, and your brand is out there and reaching the masses, reach out to advertisers to begin monetizing.

18. In the words of Gary Vaynerchuk,” enjoy the ride!”

Key takeaways

1. You need to be genuinely passionate about something to turn it into a business.
2. Identify your passion.
3. Decide what your content will be.
4. Decide what platform suits you best
5. Build a community by reaching out to others who share your passion and create quality conversation and relevant content.
6. Keep pushing until you’ve reached enough people.
7. Then you can try to monetize your content.
8. Be willing to live and breathe your passion; you must hustle to turn this into a business.

Crush It! Book Review

“Crush It!” by Gary Vaynerchuk is an energizing and inspiring book that provides a roadmap for turning your passion into a successful personal brand and business. Vaynerchuk’s enthusiasm and expertise in social media and digital marketing are evident throughout the book, making it an engaging and informative read.

As a reader, I found the book practical and motivating. Vaynerchuk shares actionable advice on building a strong online presence, creating engaging content, and leveraging social media platforms’ power to grow your brand. His writing style is conversational and straightforward, making complex concepts easy to understand.

One of the most impactful aspects of the book is Vaynerchuk’s emphasis on the importance of authenticity and passion in building a personal brand. His message that hard work, dedication, and genuine enthusiasm for your chosen field are the keys to success has left a lasting impression on me.

In conclusion, “Crush It!” is a must-read for anyone looking to harness the power of social media and digital marketing to turn their passion into a thriving business. Gary Vaynerchuk’s insights and practical advice will inspire you and equip you to take your brand to new heights.

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